You clicked.
Of course you did. I would have clicked too.
We are all looking for the shortcut. The blueprint. The secret formula that everyone else seems to have but us.
The system is designed to make you click on headlines like this. It creates a loop of anxiety (“Am I falling behind?”) and offers a false promise of relief (“Here is the answer”).
But you know the truth.
The Trick is That There is no Trick
There is only a system.
The headline promised three things that the reptilian brain craves:
- High Reward ($10k)
- Low Time (30 days)
- Low Friction (One trick)
The system is designed to sell you this promise. It wants you to believe that there is a secret lever, and if you just pull it, the friction of your life will disappear.
In the creator economy, the people who claim to make $10,000 in 30 days usually fall into two categories:
- The Hall of Mirrors: They made that money by selling a course on “How to Make Money Online” to people who are desperate to make money. They aren’t teaching you how to build a business. They are selling a feeling of hope.
- The Fiction: They are lying. Or they are showing you revenue numbers while hiding their ad spend and their burnout.
The system wants you to believe that if you aren’t hitting these numbers, you are failing. It wants you to feel insufficient so you will buy the next shovel.
But here is the strategic question the headline distracts you from asking:
Do you actually need $10k this month?
Or has the system just convinced you that this is what “success” looks like?
Do you need the stress, the hustle, and the ethical compromises required to hit an arbitrary number set by a stranger on the internet? Or do you need the peace of mind that comes from doing work you are proud of, for people you care about, in exchange for a good living?
Selling Hope to the Hopeless
Take a close look at the person selling you the shovel.
You just have to go to the “Business” section of this You see an endless parade of certainty. People speaking with the absolute authority of a four-star general, scolding you for having “low agency,” telling you that “delusion is the only way,” and promising that you can productize yourself into six figures if you just want it bad enough.
They tell you that if you want to get rich, you need to quit your loser friends and start building relationships with bankers, lawyers, and investors.
Who are these people?
They are shouting about “network equals net worth” and “solving premium problems,” but they started their newsletter three months ago. It is AI writing generic wisdom for other AI’s to read. It sounds deep, but it’s just slop.
Not only is it annoying, it’s also dangerous.
The narrative of being creator has turned into a trap. We have influencers telling vulnerable people to quit their jobs, burn their bridges, and “go all in” on a system where the failure rate is about 90%.
They teach you a system they used after they already had a massive following, and pretend it will work for you starting from zero. That is survivorship bias par excellence.
When the money doesn’t show up and the mortgage is due the guru doesn’t apologize. They just sell you a new course on “mindset” or pivot you into their AI software. They sell hope to the hopeless and call it entrepreneurship.
Substack is Not LinkedIn
Substack was supposed to be the refuge.
It was the anti-social media. A quiet corner of the internet for writers, thinkers, and artists.
But the “7-figure” clowns have found the door. They are bringing the noise, the hustle, and the empty platitudes here. The library slowly turns into a marketplace.
It’s becoming another LinkedIn, filled with engagement bait like "In less than 10 words, what are you writing about?" and people just trying to sell you their crap.
When you offer a gift, people look for the upsell. When you offer connection, people check your subscriber count to see if you are “worth” knowing. It creates an ugly environment, where the only options seems to become a cynic.
I feel it myself. I get messages from people who say they love my work, but they actually just want a recommendation to grow their subscriber count.
The meaning of community is slowly changing to: "I’ll recommend you if you recommend me."
The Sanctuary of the Quiet Revolution
But we have a choice.
We can become cynical and decide that the whole game is rigged, that everyone is a grifter, and that art is dead. But cynicism doesn’t change anything. Cynicism is just fear with a better vocabulary.
The other option is to protect the core ethos of Substack.
Refuse to play the status game.
You do not need to be a “high-agency founder” or “optimize your dopamine.”
It’s okay to keep your day job because it funds your art. You are allowed to write because you love it, not because it makes you rich. You are allowed to be slow.
Write something so honest, so vulnerable, and so human that it cannot be generated by a prompt. Treat your readers with such dignity that they trust you for who you are.
We need more lived experience and a place that respects our bodies and our sanity. Above all we need more patience.
Stop trying to “make it” and start trying to make sense.
That is how we fight the status quo. It won’t make you rich in 30 days. But it can build a life of impact (however small that is) and start doing the work you are proud of.
The revolution is to stay human in a system that wants you to be a machine.
Don’t build a personal brand. Create something beautiful by being a human in public.
Be the artist you were born to be.
P.S. The most liberating thing in the creator economy is to know who you are, so you cannot be sold a “better” version of yourself.
If you are tired of the AI hype, I created The Archetype Navigator to help you ground yourself in your natural pattern. It’s free, it’s fast, and it’s a tool for sovereignty.
