YOUR MOST VITAL CREATION IS YOURSELF

SCROLL DOWN

๏ปฟโ†“

Start to build your life's work. Welcome to a journey to discover your true calling and align your business with who you truly are.

Philipp - Founder of Serapex

ABOUT ME

Hi, I'm Philipp.

A freak turned entrepreneur reborn as artist. I have spent the last 10 years in entrepreneurship building several online businesses. I learned how the machine works, and then I realized the machine is broken. 

Business is really about finding and expressing your true self so you can share your unique gift.

I'm not here to sell you another 7-figure miracle or the latest self-improvement hack. I'm obsessed with the intersection of deep psychological work and practical business building.

My mission is to share the tools and insights that empower you to design a life and business that are profoundly meaningful, deeply fulfilling, and authentically you.

Build the Business You Were Born To Create.

Most creators fail because they try to force their unique personality into a generic business container. My Archetype Navigator is a free guide that walks you through the first crucial steps of aligning your work with your true self. 

Get clarity on what drives you, what holds you back, and how to build a business that actually fits you.

From My Lab

March 12, 2026
 · 
3 min read
If you spend enough time on Substack, youโ€™ll notice a pattern. There is a long line of people buying tickets to a seminar. The seminar is titled: โ€œHow to Sell Seminar Tickets.โ€ The people in …
March 10, 2026
 · 
3 min read
There is a dashboard on your screen right now. It has a number on it. Maybe itโ€™s your subscriber count, your open rate, or the number of likes on your last Note. When the …
March 9, 2026
 · 
3 min read
It feels like winning. You watch the counter tick up. 100. 1,000. 10,000. The system is designed to make you watch the counter. The dopamine hit is real, and the platform wants you to …
March 6, 2026
 · 
13 min read
You are addicted to the feeling of progress. You read another book, take another course, queue up another three hours of podcasts. Youโ€™re trying to fill every minute being productive.  You track your sleep, …

Hey there

View