YOUR MOST VITAL CREATION IS YOURSELF

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Start to build your life's work. Welcome to a journey to discover your true calling and align your life and business with who you truly are.

Hi, I'm Philipp, a freak turned entrepreneur reborn as artist. My core fascination has always been with what makes us truly tick. Our hidden depths, our untapped potential. I believe that true success is about more than just hitting the metrics. It's about finding and expressing your true self so you can share your unique gift.

I'm not here to sell you another 7-figure miracle or the latest self-improvement hack. I'm obsessed with the intersection of deep psychological work and practical business building.

My mission is to share the tools and insights that empower you to design a life and business that are profoundly meaningful, deeply fulfilling, and authentically you.

Build the Business You Were Born To Create.

I have a practical tool to start your journey. My Archetype Navigator is a free guide that walks you through the first crucial steps of aligning your work with your true self.

Get clarity on what drives you, what holds you back, and how to build a business that actually fits you.

FIND YOUR ARCHETYPE

FROM MY LAB

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Why You Won’t Get Rich Buying Courses

The creator economy is built on a lie. The lie is that there’s a map. A proven formula to a 7-figure business. And for just $199 (limited-time offer!), you can buy it. It certainly …

February 13, 2026

7 min read

The Anti-Algorithm Strategy

You came to Substack to be more yourself, not less. But some days, it feels like the opposite is happening. You find yourself “dumbing down” a complex idea for a hook. You spend an …

February 11, 2026

9 min read

The Creator Casino: Why 90% of Creators Burn Out

You feel it, don’t you? The psychic friction of posting something that doesn’t feel like you. The cringe of using a clickbait title because you know it will get views. The burnout that comes …

November 12, 2025

11 min read

Stop Trying To Build An Audience

Let’s get one thing straight. The creator economy is a beautifully designed casino. And the house is always winning. You’re grinding. You’re posting. You’re consuming endless tutorials on growth hacks and “proven blueprints,” hoping …

November 4, 2025

5 min read

What Your Existential Depression Is Trying to Tell You

Let's call the creator economy what it is: a sophisticated procrastination economy. Its primary products aren't articles or videos. They're feelings. The temporary feelings of clarity and certainty, sold to creators who are terrified …

October 29, 2025

14 min read

Your Business Needs a Soul (And How To Give It One)

We are living in a crisis. I’m not talking about the economy or whatever war is on the news. Those are just symptoms. The real problem runs much deeper. If you look closely, you …

October 8, 2025

12 min read

The Rise of the Sovereign Creator (A New Model for Your Business)

Wander through Substack, and you start to see the patterns. I'm not talking about content trends or viral headlines. I'm talking about the people behind the screen. The creators themselves. Through my psychological lens, …

October 5, 2025

11 min read

How to Transform Mental Obesity into Meaningful Action

You're sitting on a mountain of knowledge. You've watched the videos, read the threads, and maybe even bought the courses. Your Notion is a beautiful cathedral of frameworks and ideas. You can endlessly cite …

September 18, 2025

16 min read

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