Your most vital creation is yourself
Welcome to a different way to build. This is a sanctuary for polymaths, generalists, and deep thinkers. The internet wants you to build a personal brand. We are here to turn raw potential into a concrete life’s work.
Every culture has built something meant to outlast the people who built it.
Pyramid of the Sun · Teotihuacan · c. 200 ADThe artist builds for the same reason. He calls it a body of work.
After Otto Rank · Art and ArtistGoethe called his the pyramid of his existence.
“The desire to raise the pyramid of my existence as high as possible into the air outweighs everything else.”
Goethe to Lavater · 1780It is built one stone at a time. Nobody else can build it for you.
That is the work this house exists for
About me
Hi, I am Philipp.
I have been different my whole life, and I was fine standing alone. I studied computer science, wanted to become a therapist, built an e‑commerce business to seven figures and sold it. Each of those was somebody else’s idea of a life. They worked, which is exactly why it took me so long to notice.
Then I got sick. It turned out to be a chronic illness, and I still live with it. For the first time, pushing harder made things worse, and with less time and energy to spend, one question was left. Of all the things I could do, what is the work that only I can do?
Serapex is the answer, and it is for people who recognise the question. You have read the books and named the shadow. What you are missing is a form for what you already know, in your own words. Your most vital creation is yourself, and the work is how you make it.
Read the whole storyThe Exhibition
Selected essays on making work that is your own, in a market that wants you to create content.
You do not need to know yourself better.
Most people who find their way here have done the inner work. They have read the books, named the shadow and understood exactly why they are stuck. The understanding has become one more place to hide. What they need is a form for what they already know. They need somewhere the work actually gets finished.
Which sentence is yours?
The Salon
A membership for people who refuse to make content and want their work to be seen. Twice a month we work on what is blocking you. Every month you finish one piece, with another member who reads it first.
Membership · Founding membersEnter Room II“I know exactly why I am stuck. I am still stuck.”The Synthesis Room
Ninety minutes on the question about your work that you have not been able to answer yourself. I read your work before we meet. In the session we name what is really in the way. You leave with the next three months on paper.
One session · By letterEnter Room III“My business does not look like the person who runs it.”The Studio
Positioning and identity for a few makers a year, built from the work they already have, so that what people see finally matches who is behind it.
Commission · A few a yearEnterBefore you leave
Sign the guestbook.
Leave your address and the next essay will find you when it is finished. It comes from my Substack, where everything I have written is kept. You can leave as easily as you came in.
Thank you for signing. The next essay will find you.