Your most vital creation is yourself
Welcome to a different way to build. This is a sanctuary for polymaths, generalists, and deep thinkers. The internet wants you to build a personal brand. We are here to turn raw potential into a concrete life’s work.
Every culture has built something meant to outlast the people who built it.
Pyramid of the Sun · Teotihuacan · c. 200 ADThe artist builds for the same reason. He calls it a body of work.
After Otto Rank · Art and ArtistGoethe called his the pyramid of his existence.
“The desire to raise the pyramid of my existence as high as possible into the air outweighs everything else.”
Goethe to Lavater · 1780It is built one stone at a time. Nobody else can build it for you.
That is the work this house exists for
About me
Hi, I am Philipp.
I was always a little weird. I studied computer science because I was good at it, wanted to become a therapist and ended up building e-commerce brands instead. It worked. Four years later I had a business that made seven figures and a branding studio on the side.
A few months after I sold the company, I got sick. It is a chronic illness. For the first time in my life, pushing harder made things worse. It left me with one question that I could not avoid any longer. What is the work that only I can do?
Serapex is my answer. It rests on one claim, that your most vital creation is yourself and the work is how you make it.
Read the whole storyThe Exhibition
Selected essays on making work that is your own, in a market that would rather you made content.
Substack Is Turning Into a Pyramid Scheme
Substack used to feel like a library. You could spend an hour in the feed and come away with three ideas you had not considered before.
The Niche Is Dead
If you want to make a fortune on the internet today, there is a very simple three-step formula. Step one: buy my $997 course.
How to Build an Audience Without Creating Content
I spent my early twenties getting seduced by gurus. It started back in 2016.
How I Wasted Four Years Building the Wrong Business
Stop Creating Content
The Whole Collection
You do not need to know yourself better.
Most people who find their way here have done the inner work. They have read the books, named the shadow and understood exactly why they are stuck. The understanding has become one more place to hide. What they need is a form for what they already know. They need somewhere the work actually gets finished.
Which sentence is yours?
Before you leave
Sign the guestbook.
Leave your address and the next essay will find you when it is finished. It comes from my Substack, where everything I have written is kept. You can leave as easily as you came in.
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