Are you a creator whose mind feels less like a focused laser and more like a browser with 50 tabs open, each one sparking a different kind of curiosity?
Good. You’re in the right place.
The world tells you to niche down. To pick one thing. To "focus." This is the default advice because it’s simple, easy to repeat, and absolves the advice-giver of any real responsibility. It’s also obsolete.
You're likely a multi-passionate creator, and for you focus isn't a strategy. It's a cage. It’s an amputation of the very curiosity that makes you unique.
If this pressure to pick just one thing feels like you're sacrificing a vital part of yourself, you're not just being dramatic. You're sensing a deep truth.
You're not alone. And more importantly, you're not broken.
You are a synthesizer. And what the world labels "lack of focus" is the raw material of your creative alchemy.
The Lie of the Single-Minded Focus
The pressure to specialize starts early. It’s a feeling baked into our culture. We see examples of single-minded focus praised as the only legitimate path to success. The child prodigy who masters Mozart at nine, devoting their entire childhood to one craft.
This model works for some. But for those with di
verse, hungry minds, forcing this narrow approach stifles creativity. It inevitably leads to burnout. It results in work that feels hollow and inauthentic because it is inauthentic.
This happens because it goes against our nature. I remember as a child, I constantly cycled through obsessions. In one phase I was an „author“ of short stories. Then I was a detective. Then I was interested in chemistry. Nurture sure plays a role, but I’m born this way.
That "lack of focus" isn't a preference you can simply change. It's your core psychological wiring.
Forcing a multi-passionate individual into a singular, narrow box goes against their natural inclination to explore, connect, and synthesize. It’s like asking a bee to only visit one type of flower for its entire life. It denies its very nature.
The Broken State of Creator Advice
The creator economy is evolving at an exponential rate. Traditional business advice, designed for corporations in a different era, simply cannot keep up.
As Sam Altman of OpenAI predicts, the next unicorn will be run by one person.
“AI will make it possible for one person to build a billion dollar company very soon.” – Sam Altman
This changes everything.
When you are the business, your personal problems are your business problems. Your psychological blocks become your revenue ceilings. Your lack of fulfillment becomes your marketing strategy's failure.
This is where most creator advice fails you. Miserably.
It falls into two seductive traps:
Trap #1: "You Are The Niche."
You probably have heard the mantra: "You are the niche." It’s the latest trend in the creator economy and it is gaining traction fast.
It’s seductive. It feels like permission. It’s a liberating answer to the painful, obsolete command to "pick one thing". And it's exactly what you want to hear when you're tired of being told to cram yourself into a tiny, profitable box.
But it’s dangerously incomplete. It respects your multi-passionate nature but often disconnects from business reality.
It's a philosophy that can easily become an excuse to post "vibes" instead of building a skill that delivers real value. If you want to live the classic "starving artist" life, by all means, just "be the niche.“
This leads directly to the second, more sneaky trap.
Trap #2: The Illusion of Progress
Because „You Are The Niche" doesn't provide a clear roadmap, you're left searching for how. And the advice-givers are more than happy to fill that void with their real product: an endless firehose of content.
This is the second, more sneaky trap.
You fall into a sophisticated feedback loop. Consuming another video, buying another course, and engaging in the comments section feels like you’re productive.
You get the dopamine hit of learning, of feeling like part of an in-group with secret knowledge. It seems like you're moving forward, but you're just walking in circles.
But this is "mental obesity." It's procrasti-learning. You're overflowing with borrowed knowledge, with no framework to apply it, because you haven't done the foundational, internal work of understanding yourself first.
This isn't a personal failing or lack of discipline. It's a system designed to keep you consuming. You mistake the guru's marketing for their business model.
You see them sharing philosophy and assume the philosophy is the product. You miss the part where they first built a real skill, delivered real results, and earned the right to share their worldview.
The core problem is a lack of structured psychological depth.
You can't build a sustainable business on a foundation you don't understand. And when you are the business, you are the foundation.
This leads to the ultimate piece of useless advice plastered across social media: "Be yourself."
Groundbreaking stuff.
You are yourself. You have a unique set of interests. You have 50 tabs open in your brain. Cool. Now what?
An Alternative Approach
The truth is, simply having many interests isn't the superpower. The superpower lies in the integration of those interests, guided by a deeper understanding of your authentic self.
A game-changer for me was the work of Carl Jung and his concept of Individuation. This is the lifelong journey of becoming more fully and authentically ourselves by integrating all aspects of our psyche, the conscious and the unconscious, the light and the shadow.
For the multi-passionate creator, your individuation journey is your business strategy.
We can call this the Creator Individuation.
It operates on a new set of principles:
- You do not put yourself in a box by picking one niche.
- You do not just "be yourself" and hope for the best.
- You discover (or excavate) the central guiding principle that weaves your different threads into a unique and meaningful whole.
Let’s use an analogy from alchemy to visualize this. The ancient alchemists sought to transmute base metals into gold. The multi-passionate creator's "alchemical work" is to take seemingly unrelated interests (your "base metals") and, through introspective self-reflection and purposeful action, transmute them into the "gold" of unique insights, a resonant voice, and a body of work that only you could create.
Your so-called lack of focus is about to become your gold.
I remember when I first started my entrepreneurial journey. I studied computer science, then got fascinated by psychology, then built an e-commerce, which led me into branding and design. From the outside, it probably looked like a series of confused pivots. I certainly felt that "scattered" label at times.
But it wasn't until I began to see the connections. The logical problem-solving of CS informed my strategic thinking in business. Understanding human psychology made me exponentially better at branding and design. My travels didn't give me the "enlightenment" I thought I was seeking, but they gave me a deep well of human experience to draw from.
What looked like scatter was actually my mind building a unique toolkit and seeking a deeper purpose. The power wasn't in any single skill, but in their unconventional synthesis.
Your Moat in the Age of AI
AI is coming for the specialists. Reject that path.
An AI can produce competent, soulless content on any single topic. But it cannot do what you can do. AI struggles with true human-level, alchemical synthesis of widely different domains.
It cannot replicate a lived experience or feel the texture of an idea. Your multi-passionate, integrative mind is your unfair advantage.
This ability to see the world through multiple lenses, to connect the dots others miss, allows you to:
- Offer Truly Fresh Perspectives. You will draw a line from ancient Mesoamerican history to the current creator economy. You will connect the principles of salsa dancing to building an engaged online community. You are not rehashing. You are synthesizing. This is your value.
- Create Richer, More Nuanced Content. Your work will have layers that a single-focus creator simply can't achieve. This depth attracts a more sophisticated audience that is tired of the same old song.
- Build Profound Resilience. The world is changing. The specialist panics when their niche becomes obsolete. You don't. Your multi-passionate toolkit allows you to learn, integrate, and pivot from a place of strength, not panic.
What the world calls "scatter" is often an internal, unconscious drive to gather diverse data points, to seek patterns, and to synthesize a more holistic understanding. This isn't a lack of focus. It’s a different, more expansive kind of focus: a focus on the interconnectedness of things.
This is your wellspring of endless creativity. Master this skill.
Understanding Your Core Integrative Pattern
"Okay," you might be thinking, "I get it. My many interests aren't a curse. But how do I stop feeling like a tangled mess and start weaving them into something powerful and coherent? How do I find an anchor point or red thread?“
The answer lies in understanding your dominant Creator Archetype(s).
This is not a cute label from a generic personality test. This is applied Jungian psychology. Archetypes are the universal, fundamental patterns that shape our individual psyches. They influence not just what you're interested in, but how you uniquely process information, express yourself, and seek to make an impact.
Are you primarily a Sage, driven to share wisdom and understanding? A Rebel, compelled to challenge the status quo? An Explorer, always seeking new frontiers of knowledge or experience? A Nurturer, focused on supporting and uplifting others? Or perhaps a unique blend that only your specific combination reveals?
Identifying your core archetype does not limit you. It provides a lens. Through this lens, you can consciously integrate your passions. "Scattered" curiosity transforms into focused, purpose-driven creation. Your business becomes a coherent expression of your whole self.
"The privilege of a lifetime is to become who you truly are.“
– Joseph Campbell
Your business should be the vehicle for that privilege.
Begin the Excavation
If you are tired of feeling pulled in many directions.
If you are ready to turn your diverse passions into your greatest creative asset.
Then you must start the process. I have developed a resource to help you do just that.
Take my free Creator Archetype Quiz
This quiz is a first step. It helps uncover the dominant archetypal energies shaping your creator journey. It provides initial insights and a unique lens. It guides you toward building a Substack that truly reflects all of who you are.