● The Synthesis Room
I Who sits here
You have known that for a while. What does not work is everything around it.
On a Sunday evening you open the laptop to finally sort out the business side. By ten you have rewritten the tagline, read two more pieces about positioning and closed the laptop without touching the work itself. You have rewritten that tagline more often than you have published.
The questions never change.
IWhat do I have that people would pay for?
IIThe tagline, rewritten
IIIWhere are the readers who would?
IVOne more piece about positioning
VHow do I reach them without turning into a content machine?
VIAnother piece about positioning
VIIThe tagline, rewritten again
You already have everything you need.
Something is standing in front of it.
Sunday, eight in the eveningBy ten the laptop is closed. The work was never opened.The work, the skill and the answers are already yours.
II What this is
What would people pay for? Where are the readers? How do you reach them without turning into a content machine?
Most people who write to me bring exactly these three questions. In my experience they sit on top of a different question. Until that one has been looked at, the business answers do not hold. You make the plan and feel better for a week. Then you find a reason not to follow it.
You probably know this about yourself. Most people who write to me describe their own pattern better than I could. Describing it has not changed it, because the pattern was never a lack of information. It is what you do to yourself at the moment the work would have to meet a stranger.
You will leave with answers to all of them, including the one underneath.
They rewrite the tagline and read about positioning while the work waits for a clarity that does not come.
They publish three notes a day and an essay every week, but none of it adds up to a body of work they could point at.
From the outside the two look like opposites. From the inside they are the same thing.
Either way, you are working against yourself.
III Why the plan stops
This is also why most coaching does not work on people like you.
A good coach tells you what to do with real conviction. You agree with every word of it. For two weeks you even do it, until it stops, because the conviction was his.
So I do not hand out a plan.
I read everything you wrote down and look at the work itself. Then I tell you what I see, without softening it. The answers we arrive at are yours, which is why they still hold once the session is over.
People are often afraid I will read everything and tell them the work is not viable. If I think so, I will say it. More often the question underneath is whether you trust yourself enough to put your name on the work and ask for money. We will find out which one it is for you.
IV How it goes
After payment the assessment arrives by email. It has 23 questions and it is long on purpose. Once your answers are in, I read all of them, look at your actual work and propose a few dates.
My preparation is a guess about what is going on with you, so I treat it as one.
I follow what you say rather than my notes, because most of what turns out to be useful happens in moments neither of us planned. Expect it to be uncomfortable. You already know a great deal about yourself, but you have probably never said it out loud to someone who has your work open in front of him.
The last half hour is practical. We settle what you do first, what comes after it and what you stop doing.
The answers come out of your own situation and your own words, so nobody has to keep you on them. When the 90 minutes are over, the session is over.
I have watched too many of those end up in the same folder as the courses, so I do not make them.
V The offer
Ninety minutes · One to one · Flat fee
I have zero interest in becoming just another receipt in your inbox of unfinished creator economy purchases. If I cannot help you to fundamentally alter your trajectory, I will refund 100% of your money.
Not as a marketing gimmick, but simply because taking money for an unproductive conversation is spectacularly bad manners.
USD or EUR through Stripe. The assessment arrives by email right after.
Not sure yet?
VI Not for you if
VII Questions
On a video call. Once your assessment is in, I propose a few dates. I am based in Germany, so tell me your time zone and we find a time that works for both of us.
Plan for about an hour. It is long on purpose, because a good part of the work happens while you answer it.
Yes, in USD or EUR to my SEPA account. Choose bank transfer under the button, or write to me, and I will send you an invoice. Once the transfer has arrived, the assessment follows by email.
Yes. Ask for one when you pay by card or by transfer and I will send it to you.
You do not need a finished craft. You need a body of work I can look at, however unfinished it is. If you have not made anything yet, the session comes too early.
No. I am not a therapist and the session does not replace one. It is closer to a therapeutic conversation than to a strategy call, because what blocks the work is rarely a strategic problem. If something comes up that belongs with a therapist, I will tell you so.
Tell me and I will refund the full amount. Taking money for an unproductive conversation would be bad manners.
Find out what is standing in front of it.
If you are not ready, close the tab.
Reserve the session · $350PhilippSerapex