YOUR MOST VITAL CREATION IS YOURSELF

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Welcome to the transformation of a lifetime.
A journey to discover your true calling and align your life and business with who you truly are.
Portrait

Hi, I'm Philipp, a freak turned entrepreneur. My core fascination has always been with what makes us truly tick. Our hidden depths, our untapped potential. I believe that true success is about more than just hitting the metrics. It's about finding and expressing your true self so you can live a life worth living.

I'm not here to sell you another 7-step miracle or the latest marketing hack. I'm obsessed with the intersection of deep psychological work and practical business building.

My mission is to share the tools and insights that empower you to design a life and business that are profoundly meaningful, deeply fulfilling, and authentically you.

FROM MY LAB

The Creator Casino: Why 90% of Creators Burn Out

You feel it, don’t you? The psychic friction of posting something that doesn’t feel like you. The cringe of using a clickbait title because you know it will get views. The burnout that comes …
November 12, 2025
 · 
11 min read

Stop Trying To Build An Audience

Let’s get one thing straight. The creator economy is a beautifully designed casino. And the house is always winning. You’re grinding. You’re posting. You’re consuming endless tutorials on growth hacks and “proven blueprints,” hoping …
November 4, 2025
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5 min read

What Your Existential Depression Is Trying to Tell You

Let's call the creator economy what it is: a sophisticated procrastination economy. Its primary products aren't articles or videos. They're feelings. The temporary feelings of clarity and certainty, sold to creators who are terrified …
October 29, 2025
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14 min read

Your Business Needs a Soul (And How To Give It One)

We are living in a crisis. I’m not talking about the economy or whatever war is on the news. Those are just symptoms. The real problem runs much deeper.  If you look closely, you …
October 8, 2025
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12 min read

The Rise of the Sovereign Creator (A New Model for Your Business)

Wander through Substack, and you start to see the patterns. I'm not talking about content trends or viral headlines. I'm talking about the people behind the screen. The creators themselves. Through my psychological lens, …
October 5, 2025
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11 min read

How to Transform Mental Obesity into Meaningful Action

You're sitting on a mountain of knowledge. You've watched the videos, read the threads, and maybe even bought the courses. Your Notion is a beautiful cathedral of frameworks and ideas. You can endlessly cite …
September 18, 2025
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16 min read

Why You Won’t Make Money With Your Substack

If you’re into positive thinking, I suggest you don’t read further. This is going to be a reality check for creators tired of shouting into the void. So, if you’re ready to face some …
September 12, 2025
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3 min read

How to Use Your Business for Self-Actualization

Most advice for creators is a lie. Not a malicious lie, but a lazy one. It’s a series of tactics, hacks, and formulas designed to sell you a course, not to build you a …
August 7, 2025
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5 min read

Finding Your Niche Is The Most Dangerous Advice For Creators

It’s the first piece of advice they give you. "Find your niche." "Niche down until it hurts." This is also the advice that creates more burnout, imposter syndrome, and soul-crushing content than anything else. …
July 30, 2025
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7 min read

Mental Obesity: Why More Knowledge Is Keeping You Stuck

You come across a new idea, a different path. It’s not a loud sales pitch promising a seven-figure lifestyle overnight. It’s something quieter, more thoughtful. The dark-mode aesthetic, the philosophical one-liners, the talk of …
July 15, 2025
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8 min read
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Build the Business You Were Born To Create.

Get a practical tool to start your journey. My Archetype Navigator is a free guide that walks you through the first crucial steps of aligning your work with your true self. 

Get clarity on what drives you, what holds you back, and how to build a business that actually fits you.
FIND YOUR ARCHETYPE

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