YOUR MOST VITAL CREATION IS YOURSELF

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Welcome to the transformation of a lifetime.
A journey to discover your true calling and align your life and business with who you truly are.
Portrait

Hi, I'm Philipp, a freak turned entrepreneur. My core fascination has always been with what makes us truly tick. Our hidden depths, our untapped potential. I believe that true success is about more than just hitting the metrics. It's about finding and expressing your true self so you can live a life worth living.

I'm not here to sell you another 7-step miracle or the latest marketing hack. I'm obsessed with the intersection of deep psychological work and practical business building.

My mission is to share the tools and insights that empower you to design a life and business that are profoundly meaningful, deeply fulfilling, and authentically you.

FROM MY LAB

Your Generalist Nature is Killing Your Business

Is being multi-passionate killing your business? Discover why & how a psychology-first approach helps creators find focus without losing themselves.
May 6, 2025
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9 min read

Stop Trying to Find Your Niche

There's a powerful shift happening. Creators and solopreneurs are rejecting old models. We're drawn to the idea of building something truly ours. Something woven from our unique passions, experiences, and perspectives. Forget the predictable …
May 3, 2025
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8 min read

Your About Page Sucks and AI Can’t Help You

Have you ever landed and on a website (maybe a consultant, a creator, even a company you admire) and read their About page, only to feel... nothing? They're forgettable, interchangeable walls of text filled …
April 22, 2025
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6 min read

You Don’t Own a Business. You Own a Job.

Most people who start a business aren’t entrepreneurs. The word "entrepreneur" gets thrown around too easily today. People start a newsletter, open a coaching offer, or launch a product. They proudly wear the badge …
April 15, 2025
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8 min read

The Most Overlooked Business Strategy

You're staring at yet another sales page, and everything looks… familiar. The fonts, the testimonials, the countdown timer ticking down to some artificial deadline, all blending into a beige blur. You suspect, with a …
April 11, 2025
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8 min read

The Truth About Finding Your Niche Online

Forget everything you thought you knew about building a successful business. Forget niching down. Forget target audiences, market research, and all that complicated crap. There is a new secret code to online success, and …
April 7, 2025
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12 min read

How Cognitive Biases Are Costing You Freedom (and How to Fix It)

Want a better life? Master critical thinking to make smarter decisions, avoid scams, and escape the bullshit.
September 2, 2024
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20 min read

How to Turn Yourself into a Business with Zero Investment

Learn how to build a profitable side hustle with ZERO investment. Discover your passion, monetize your skills, and take control of your future.
August 27, 2024
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25 min read

How I Trained Myself to Listen at 4x Speed (and You Can Too)

Ever feel like you're drowning in a sea of information, struggling to keep your head above the rising tide of podcasts, audiobooks, and online courses? Me too. It's the paradox of the modern age: …
July 12, 2024
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11 min read

What I Learned Growing a 7-Figure E-Commerce Business

Picture this: 10 giant boxes overflowing with massage balls. A bewildered delivery guy staring at my apartment doorstep with an expression that screamed, "Are you serious, dude?". And me, a guy with a freshly …
June 14, 2024
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41 min read
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Build the Business You Were Born To Create.

Get a practical tool to start your journey. My Archetype Navigator is a free guide that walks you through the first crucial steps of aligning your work with your true self. 

Get clarity on what drives you, what holds you back, and how to build a business that actually fits you.
FIND YOUR ARCHETYPE

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